Persona
Sarah Thompson
CEO
Sarah is the CEO of FinTech Innovate Ltd, a rapidly growing company specialising in blockchain solutions for the banking sector. With over 20 years of experience in the financial industry, she has driven significant growth and innovation within her company. However, as the business scales, Sarah faces new challenges related to her leadership, strategic planning, and building a cohesive company culture.

Challenges
Strategic Growth
As the company expands, Sarah needs to develop and execute a strategic growth plan that aligns with the fast-paced changes in the FinTech industry.
Leadership Development
With a diverse and growing team, Sarah must refine her leadership skills to inspire and manage a high-performing executive team.
Innovation Management
Balancing day-to-day operations with fostering a culture of continuous innovation is critical to maintaining the company’s competitive edge.
Stress Management
The pressures of leading a high-growth company have increased Sarah’s stress levels, impacting her decision-making and overall well-being.
How executive coaching can help
Strategic vision and execution
Coaching focus: The coach will work with Sarah to refine her strategic vision and develop a detailed, actionable plan to achieve the company’s growth objectives.
Outcome: Sarah gains clarity and focus, enabling her to guide the company through its next growth phase.
Innovation and change management
Coaching focus: The coach will help Sarah implement systems to encourage innovation within the company while managing operational efficiency.
Outcome: Sarah successfully balances innovation with execution, ensuring the company remains agile and competitive.
Enhanced leadership skills
Coaching focus: The coaching sessions will include leadership development, focusing on emotional intelligence, effective communication and stakeholder management.
Outcome: Sarah becomes a more inspiring and effective leader, capable of driving her executive team towards common goals and fostering a collaborative culture.
Stress and well-being
Coaching focus: Incorporating mindfulness techniques and stress management strategies, the coaching will help Sarah manage her workload and maintain a healthy work-life balance.
Outcome: Reduced stress levels lead to better decision-making and improved personal well-being, allowing Sarah to perform at her best.

In the FinTech sector
Why coaching is critical to retention and growth
We believe executive coaching is critical to retaining and growing leadership within the FinTech sector. By providing tailored support and development, coaching helps executives like Sarah Thompson overcome challenges, achieve their goals and lead their companies to sustained success.
In fact, a recent study by the International Coaching Federation found that over 80% of companies reported a positive ROI from coaching initiatives, with 70% noting improved work performance and communication skills. In one case, a tech firm implemented coaching for their sales leadership and saw a 20% increase in revenues within six months alongside improved team morale and retention.
All of which goes to show that coaching really can be your ‘superpower’ for growth.